About the project

Project Goals:

My objective was to design a cohesive packaging system for both "Good Day Green Tea" and "Goodnight Green Tea." The "Goodnight" design needed to evoke tranquility and highlight its sleep/anxiety benefits, while the "Good Day" design aimed to invigorate. Both packages needed to align seamlessly with the "Beautiful Minds" wellness mission and possess strong visual appeal as a pair.

Green Tea Packaging

Design Decisions:

For "Goodnight Green Tea," I developed a moonlit nighttime theme with custom illustrations conveying serenity. For "Good Day Green Tea," a complementary bright, uplifting theme was created. Both designs feature benefit-driven messaging, consistent "Beautiful Minds" branding, and a harmonious design language ensuring they work together as a unified product line. The layouts are both functional and aesthetically appealing.

Illustration • Packaging Design